Hays Resource Management
So, what was the problem?
The Hays Resource Management team had a website, but it simply wasn't working. Not engaging with the desired audience and poor communication of the solutions and services they provide resulted in no leads being generated from the site.
How did we help?
We built the Hays RM team a new site that engages and involves a targeted audience with a strong call to action - resulting in new qualified leads direct from the website.
We created a platform that stood out from the competition, with a fresh, modern look that also communicated the professionalism and quality of expertise offered. To address the problem with lead generation we worked on a SEO/CPC campaign to increase exposure of the HRM service online.
The happy ending
Dedicated SEO and CPC campaign work resulted in exposure by capturing visitors searching for a number of terms that otherwise would not come across the site, generating extra leads and proving them with the opportunity to tap into otherwise difficult markets.
The clever creative treatment of content and custom made graphics/animations meant that we were able to engage a time-poor audience, retaining their attention online and providing Hays RM with a new online platform that gets results.
Testimonial
We invited Rawnet to create our new website based on their enthusiasm and accurate interpretation of our needs, and guarantee of speedy delivery.
Throughout the process the Rawnet team was available to offer content advice and creative interpretation of our messages. They identified the main values we wanted to communicate and helped identify a content structure that accurately portrayed our values and USP.
The new site was launched smoothly and on time, and quickly received positive comments from both clients and internally. We have been so impressed with the quality of service that we are now involving Rawnet in other projects
Fiona Fawcett, Head of Marketing and Research, Hays
