Rawnet

Internet Marketing

Paid Search Management

Paid Search enables you to drive highly targeted traffic that is actively searching for your product or service instantly making it an essential part of any online strategy.

Recent studies suggest a brand occupying both the top organic ranking and top paid search listing taking as much as 75% of the search traffic.

Paid Search allows you to bid on any keywords and appear on the first page of the search results for that keyword from day one, something that is not possible with search engine optimisation. You are then only charged each time some one clicks through to your website, the cost you pay per click varies on a number of parameters, including your max bid, your click through rate, the number of people bidding on the term, other bids and the performance score of your website.

For example something like "Size 12 Nike Football Boots" may cost £0.25, but a more generic term like "Football Boots" may cost £1.25.

The value of a Rawnet managed Paid Search Campaign is not just ensuring that your campaign is setup optimally using the latest keyword tools and ad creation techniques but in the ongoing money that you will save due to the proven strategies we employ to increase click through rates whilst lowering both your cost per click and cost per conversion. Many of our clients are experiencing much lower click costs than their competitors.

Rawnet have a wealth of experience managing Paid Search campaigns and are responsible for over £25k+ per month of online spend. We have Google qualified staff managing all of our client campaigns and through our experience in this sector we are able to provide a much higher ROI than a campaign run in-house.

If you'd like a chat about increasing targeted traffic to your site, simply drop us a line with your current website address and we'll get back to you with our ideas..